Messaging is pretty dang important and the way your message is delivered is equally as crucial so having a clear blueprint of how to achieve excellent creatives seems like a no-brainer.
A bullet-proof creative strategy takes into account all the communication, brand, advertising, interaction, content, promotion, or social needs of your business and gives you an explicit direction on how to unify it all.
Creative strategies are quite possibly one of the most underrated and overlooked facets to building a successful brand but they give you an easily digestible way to present who you are and what you do to appeal to the people who need to see it most.