Grown in a beautiful plantation forest within the Sunshine Coast Hinterland, australian araucariaTM is a premium sustainably grown timber. When we first stepped into their forest in 2022, we were taken aback by the story and beauty of these remarkable trees. And now we’re thrilled to be part of this story, with years of work culminating in an incredible brand launch and ongoing partnership.
The australian araucariaTM team came to us in 2022 with a blank canvas and a vision to create a brand and craft a narrative that accurately represents the beautiful product and its story. From there, it became a Ravel-wide initiative...
We started by laying a strong foundation, getting into the nitty gritty of strategy and research. Through speaking with customers, researching the market, and collaborating closely with key stakeholders, we defined the positioning, marketing and creative plan.
To provide a platform that housed all key information and connect clients to suppliers, we designed and developed a website that reflects their focus on sustainability, premium quality and the rich, natural elements of their timber. The design and copywriting evoke the visual and tactile qualities of Araucaria, giving customers an on-brand experience where they can find a supplier, see project stories or learn more about australian araucariaTM .
Creative assets were produced over a series of shoots around Australia in collaboration with celebrity builder and brand ambassador, Adam Dovile. We built a campaign and creative for the australian araucariaTM launch, contributing to an amazing event with print assets, photography and videography to capture the occasion, and a presentation sharing their brand journey.
In tandem with the launch event, we also developed and managed an integrated marketing campaign with the goal of growing the brand, positioning australian araucaria™ as a premium timber product and driving demand up the supply chain.
We’re excited to continue helping the brand to grow and being part of the australian araucariaTM story.
