The Ravel team kicked into top speed to create a lighting fast turnaround campaign for international client Digicel. Ravel pitched, developed, and scripted the concept then sent a crew to Jamaica to film the fastest man on earth, Usain Bolt. ‘Better is just the beginning’ tapped into Usain’s story of ‘striving to be better’ and married up with a brand refresh of better infrastructure for the future of our Digicel’s customers.