Gold Coast Primary Health Network (GCPHN)

Childhood Immunisation Project

Immunisation is one of the many things parents do to keep their children safe, happy, and healthy. Using a style inspired by childhood storybooks, our animation team communicated this message in an ad for GCPHN. They requested a sequence of scenes depicting various points in a child’s life and common actions that ensure their wellbeing, including immunisation. 

Despite being digitally animated, the video retains a hand-drawn look created by modulated framerate on characters and pencil textures. We also made sure social inclusiveness was considered by featuring a range of key Gold Coast demographics. 

“Thanks so much for your great service.” 

Susan Sullivan, Communications and Stakeholder Engagement Manager, GCPHN