Animation

DIGICEL GROUP

See U in a BiP

The Client

Digicel is a leading telecommunications and digital connectivity provider in 25 markets across the Carribean and Pacific. Beyond core telecom offerings, Digicel also develops and delivers digital services and apps, many of which make up their ‘Prime Bundle’ package. This project focused on their chat app ‘BiP’ a powerful and highly competitive alternative to WhatsApp.

The Challenge

Digicel set out to boost awareness of BiP as a feature rich, mobile first chat app, showcasing the platform's capabilities to the Caribbean market. The creative centrepiece was a musically driven, 30 second television commercial, conceptualised, scripted and produced by Ravel’s film and animation teams.

Ravel's Solution

Led by Ravel’s film team, the video blended live action with integrated animation, compositing BiP’s UI and feature graphics into real world environments through motion tracking and VFX. Set to a track by Jamaican artist MR KILLA, the video featured a cast of children lip-syncing the lyrics to camera, with seamless interaction between on screen talent and animated overlays. The result was a vibrant, music driven commercial. It performed so well, Digicel Jamaica commissioned a version for their local market, with Ravel delivering animation and post production.

This project, titled 'See You In a Bip', was a finalist of the 2021 BADC awards.