Lead by Ravel’s film team, the creative direction was decided to use a mix of live action and animation integrated together, with the idea of people enjoying the app throughout their lives, with BiP’s UI and features “projected” onto the environment around them. The music, provided by Jamaican artist MR KILLA was contrasted with the on-screen talent comprising entirely of children who would mimic the lyrics of the song throughout. The result was a fun, energetic and engaging video that proved so popular, Digicel Jamaica replicated the video just for their market, with Ravel’s animation team providing postproduction on this version as well.
