Animation

Flight Centre

Customer Experience Possibilites

The Client

Flight Centre is an Australian-born global travel company and the flagship brand of Flight Centre Travel Group. With decades of experience and a presence in multiple countries, Flight Centre's Travel Experts help plan and organise unforgettable flights, holidays, cruises, tours and other travel experiences for customers everywhere. In the post-pandemic era, the company wished to inspire its teams to think creatively about how they can elevate the customer experience.

The Challenge

Flight Centres’ marketing team partnered with Ravel to shape and visualise a future-focused customer journey through the eyes of two primary demographics. The internally-facing video set was created to inspire staff to embrace creative thinking and imagine the full range of possibilities for enhancing customer journeys and delivering even more value.

Ravel's Solution

The videos were originally designed as music-led animated pieces with no dialogue, relying entirely on visual storytelling. Each journey contained pre and post travel consultant interactions, seamless app integration, fluid agent to customer data transfer and a reimagined future retail environment.

Stylistically, Ravel embraced a handcrafted 2D animation approach, favouring traditional frame by frame techniques. The aesthetic focused on expressive keyframes, limited in-betweens and subtle secondary motion to enhance authenticity and warmth. Art direction blended Western and Eastern inspired character design, featuring appealing silhouettes, emotive facial expressions and contemporary wardrobe styling. The result was an organic, character driven animation with strong visual continuity and a distinctly human touch.