The videos were originally musically driven with no dialogue, leaving the storytelling entirely to the on-screen visuals. Desired concepts were explored, such as pre and post travel agent interaction, app integration, effortless and dynamic agent-to-customer data transfers and a futuristic physical store were envisioned as part of both stories.
Stylistically, Ravel wanted to employ a more organic and traditionally hand-drawn animation. The idea was to create a warm and “authentic” feeling visual style that comprised of almost entirely key animation with limited in-between frames. Art direction used a mix of western and eastern character designs with endearing facial features and contemporary dress sense.
