Ravel were engaged by the Gold Coast Suns to execute the 2019 campaign. Over the duration of the season Ravel produced 13 x local TV advertisements aimed toward game day, 3 x National advertisments for opposition audiences, plus a digital piece that was designed to launch the season on all digital channels.
This digital piece was the launch of the tagline “Challenge Accepted”, a concept that was designed to embrace the community, and to reposition the club for a year of rebuilding. The response from the city was overwhelming with the club’s position acknowledged and the community were supportive of where the club was going.
