Ravel pitched 3 concepts for a marketing campaign that would engage both old fans of the game as well as new, untapped audiences. We created a dedicated landing page that would provide users with the download links, and focused our marketing distribution across paid search, YouTube and social media.
The creative for the campaign leveraged the different levels within the games as travel destinations, with spunky dingo mechanic, Shazza, acting as the tour guide. This approach engaged past players of the game with a nostalgic walk down memory lane, as well as introduced new audiences to the amazing locations ready to be explored — all while retaining the unapologetically Australian flavour that made TY such as classic.
TY The Tasmanian Tiger HD is now available on Nintendo Switch, PlayStation, Xbox and Steam!
