Animation

KROME STUDIOS

Travel with Shazza

The Client

Krome Studios is a professional video game development studio based in Brisbane, Australia, best known for the TY the Tasmanian Tiger game series. With decades of experience in game development, art direction, animation and cross‑platform production, Krome Studios has shipped more than 45 game titles with major partners and publishers including Disney Interactive Inc., Microsoft, LucasArts, Activision, Electronic Arts and Konami Digital Entertainment.

The Challenge

TY the Tasmanian Tiger captured a devoted audience in the early 2000s and became a cult classic in the Australian gaming scene. Recently this iconic game celebrated its 20-year anniversary. To mark the milestone, Krome Studios approached Ravel to develop an animated marketing campaign designed to re-engage long time fans and attract new players.

Ravel's Solution

Ravel developed three animated concepts for a marketing campaign aimed at engaging both long time fans and new audiences. We produced a dedicated landing page to guide users to download links, and focused our marketing distribution across paid search, YouTube and social media.

The campaign’s creative leveraged the game’s levels as vibrant travel destinations, brought to life through engaging character animation and humorous storytelling. Spunky dingo mechanic, Shazza, acted as the animated tour guide, leading viewers through stylised, motion-rich landscapes. This approach combined nostalgia for past players with visually engaging storytelling for new audiences, all while celebrating the lively, unapologetically Australian aesthetic that makes TY the Tasmanian Tiger a beloved classic.

TY The Tasmanian Tiger HD is now available on Nintendo Switch, PlayStation, Xbox and Steam!