Ravel created the educational ‘For the love of food’ video campaign with the goal of getting NSW residents to make the most of their food. The projectwas centeredaround raising awareness of food wastage in a fun and relatable way, without talking down to audiences.
In ‘The Jobsite’ - It starts with a simple conversation around food and how we can fall back in love with our lunch, even if it’s an oddly shaped apple.
In ‘The Home Office’ - It starts with a simple conversation over an online work meeting about why one of them is eating Tuesday Tacos on Wednesday.
In ‘The School Yard’ - It starts with a simple conversation during a lunch break about why one of the children decided to create a sandwich made entirely from the last slices of food.
Our vision was to create a relatablelunchtime situation that celebrates simple behavior changes while educating the audience on composting and food waste avoidance.
Jay Bendixen -Creative Director/Director/Copywriter/Visual Effects
Lincoln Williams - Executive Producer/Cinematographer