RAVEL produced the educational “For the Love of Food” video campaign with NSW Environment Protection Authority to inspire New South Wales residents to make the most of their meals. The series approached food waste with warmth and humour, keeping it relatable and engaging without talking down to viewers.
In “The Jobsite”, a casual conversation sparks around rediscovering the joy of lunch, even if it’s an oddly shaped apple.
In “The Home Office”, a lighthearted exchange unfolds during an online meeting about why Tuesday Tacos are being enjoyed on Wednesday.
In “The School Yard”, kids share a playful moment over a sandwich crafted from the last slices of food at home.
Each vignette captures a familiar lunchtime scenario, celebrating small, achievable habits while gently educating audiences on composting and reducing food waste.
