Brand Identity


The Client

Using their award-winning design, Plungie offers a premium pool solution that solves the problems faced with traditional pool building processes. Their patented pre-cast pools dramatically cut down the delivery and installation time, helping builders grow their businesses while giving homeowners their dream pool, pronto. 

The Challenge

Plungie became an international name before they’d established clear brand guidelines. With an innovative design that shortens the traditional pool building timeframe from an average of 52 days to 14 days, it’s no surprise they rapidly grew to make a splash worldwide. Ravel was brought on as their marketing agency to develop a clear visual identity and brand guidelines.

Ravel's Solution

Two key assets were developed as part of the rebrand—brand guidelines for marketing professionals and a partner toolkit to provide marketing guidance for tradespeople partnering with Plungie. The project grew to also include branding and brand guideline development for the Plungie Preferred program and custom illustrated icons for their customer value propositions.

We created a new look and feel for Plungie, positioning them as an aspirational brand in the home builders’ market. A key messaging framework was also developed to communicate Plungie’s service and the value of their product consistently. There are two sets of key messages, for tradespeople and homeowners, that can be used across the span of the customer’s lifecycle.


  • Consistent and effective messaging through a comprehensive key messaging framework tailored to target customers at key milestones in their journey. 
  • Refreshed branding and consistent positioning across global team with brand guidelines that can be adapted globally. 
  • Plungie Partners are empowered to market the brand effectively and properly through the Partner Toolkit.