Ravel was engaged by QIC to produce the 'Life Made Grand' marketing campaign for the highly anticipated launch of Grand Central in Toowoomba, now one of Queensland's premier retail and lifestyle destinations serving the Darling Downs region. Alongside producing a suite of television commercials, the project required a series of hero images for billboards and marketing collateral, with Ravel sourcing talent and photographing each scene in accordance with the client's brief and storyboards. All imagery was captured with full 360-degree negative space to ensure seamless adaptation across both landscape and portrait formats, delivering a campaign-ready suite of assets built to perform across every medium.
