Brand Launch


The Client

SmidgeCo is changing the world by reimagining the way we clean our teeth. Our daily dental hygiene routine generates around 32 billion plastic toothbrushes and toothpaste tubes that end up in landfill each year. SmidgeCo offers a subscription service for eco-friendly, biodegradable toothbrushes, toothpaste and floss - delivered to your door, every 3 months.

The Challenge

Bringing the SmidgeCo brand to life brought all of the best services of Ravel to the forefront.

But first, we had to figure out how to educate audiences on the impact of their dental routines, and then, get them to opt for a different kind of product.

We’re so accustomed to grabbing our dental products at supermarkets, so it was quite a challenge to inspire a shift in behaviour by educating people on the impact of the cheap and easy options.

Ravel's Solution

With the SmidgeCo leadership team, we worked together to produce a pre- and post-launch strategy that would build awareness, educate, and ultimately- convert to product purchases.

The ravel team executed:

  • Brand video
  • Product photography
  • Product packaging design
  • Website design and development
  • Social organic and paid campaigns
  • Google ads campaigns
  • Email marketing

We’re so proud of the work we did to bring such an amazing brand to the market, and we can’t wait to see the impact SmidgeCo has into the future.