Case Study

Therapy Fitness

The Client

Therapy Fitness is a new, boutique fitness studio on the Gold Coast offering 3 unique fitness experiences in one beautiful space.

The Challenge

Fitness studios are a dime a dozen, so what makes a fitness experience completely unique? It’s more than just lighting and equipment, it’s the identity of the brand that needs to ooze out of everything from the towels to the website to the instructors. The Therapy Fitness team gets this, and their passion for fitness and positive mental health is infectious.

We needed to build and launch a brand from scratch that would cut through the noise and other fitness offerings on the crowded Gold Coast market, offering a unique experience unlike anything the market in Australia has seen.

Ravel's Solution

Together, we built a completely unique brand from top to bottom, including logo design, brand strategy, video production, photography, website development, marketing strategy and everything in between. We took care to seamlessly blend the creative with the messaging, incorporating their values of fitness for mental health and living up to their namesake of “Therapy.”