Fitness studios are a dime a dozen, so what makes a fitness experience completely unique? It’s more than just lighting and equipment, it’s the identity of the brand that needs to ooze out of everything from the towels to the website to the instructors. The Therapy Fitness team gets this, and their passion for fitness and positive mental health is infectious.
We needed to build and launch a brand from scratch that would cut through the noise and other fitness offerings on the crowded Gold Coast market, offering a unique experience unlike anything the market in Australia has seen.
