Brand Launch


The Client

XRii is changing the way brands engage with their customers via cutting edge technology to create immersive experiences that reward and deligth audience. Their augmented reality and geo-mapping software enables marketers to build interactive marketing campaigns at scale, without the need for a developer.

The Challenge

Ravel was engaged by the XRii team to evaluate their go-to-market strategy and subsequently rolling this out into a tactical marketing calendar using the full breadth of Ravel's outsourced marketing team from digital, to strategy, to creative.

Ravel's Solution

We spent 2 months working on foundational elements to launch the brand in-market including content strategy, campaign and paid media strategy, website optimisations, social strategy and calendars, a key messaging framework and developing assets across channels.​

After a 3 week teaser campaign, we officially launched XRii to market focusing on lead generation and brand awareness. We tested and iterated channels including Spotify advertising, Meta, LinkedIn advertising, YouTube, Google paid search, SEO, email marketing and more