Palm Lake Resort has a clear vision: to show that life at an over-50s resort is far from ordinary. It’s a vibrant place, full of energy and brimming with possibility. Tasked with capturing this sentiment, our photography shows how residents can keep doing what they love and enjoy every moment.
From talent and wardrobe to props and production, we managed every detail to bring the Palm Lake Resort vision to life. One of our favourite parts was creating an oversized cake to represent the larger-than-life opportunities waiting at the resort. Made from timber and plaster, it wasn’t edible but it’s certainly a feast for the eyes.
The stunning lifestyle images are now turning heads on billboards along the eastern seaboard.
