Marketing strategy

The dynamic document that guides action for all marketing channels your brand should be utilising (and importantly, consciously leaving out those you shouldn’t).


It's all about the basics

For every business from fresh start-ups to seasoned and established organisations, a marketing strategy can be the driving force toward growth in an ever-changing business world. This is where our team of dedicated strategists and specialists come in. Each Ravel marketing strategy is a completely fresh look at where your business has been, where it is now, and where you want it to go.


We dig for the gold

Here at Ravel, we deep dive into the fun stuff; the data! Because after all, marketing without data is like driving with your eyes closed.

Our strategies are built with actionable tasks in mind. We know that having a 40-page document with pretty graphs and big numbers looks great in presentation mode, but it provides little in terms of tangible steps forward.


Strategic collaboration

The goal from our end is to be your dedicated in-house marketing team without contributing to your business' hot water bills (leaving more bananas in your fruit bowl and coffee in your coffee machine). It's an important chunk of what makes Ravel unique; our client partnerships are strong because the strategic decisions we put forward for your business are exactly what we would do if it were ours.

Partnering with experts who have extensive experience and do this every day of the week, you’ll be able to outsource this crucial and impactful responsibility to a team you can rely on and focus your invaluable time on your business.

What our clients
have to say

SLa have been working with the team at Ravel over the last couple of months to update our existing tired and troublesome website. We look forward to continue working with the Ravel team with our website maintenance and would highly recommend their services. From start to end, Ravel have been wonderful to work with! A big thank you from the SLa team!

Catherine Forsyth – Office Manager – Shaun Lockyer Architects

In my role with UnitingCare Queensland I have worked with Ravel on multiple video, photography and design projects. The team are very professional, creative, trustworthy and most of all incredibly driven to get the best results. The quality of their work is amazing and it is a real pleasure to work with them.

Stefan Beer-Rutte - Marketing Coordinator - UnitingCare Queensland

Ravel have a passion and talent for their industry that really sets them apart from their competition. As a client, I want to work with a creative agency that isn’t afraid to be creative, Ravel will challenge my thinking and suggest ways to improve the project. Ravel consistently deliver a fantastic result, on time and within budget, and I can’t recommend them highly enough!

Queensland Airport Limited

Working in a very busy marketing team we’re constantly demanding high-quality, creative, unique work. Ravel not only provide this, they also offer a superior level of account management so we’re never left wondering where something is. I’d highly recommend getting Ravel to work on any of your creative, digital, video and marketing work.

Sarah Coffey – Marketing Manager – Queensland X-Ray

The team at Ravel were wonderful to work with. They provided an excellent service when creating our animated video and kept in regular communication to ensure we knew the status of our project at all times. We are thrilled with the end result and would recommend Ravel to anyone after a high quality animation.

Eliza Greenwood - Support & Development - HP Agency

The Ravel team were great to work with both creatively and practically. Their commitment to quality, clear communications and creative insights helped bring our project to life, and their effort to source and implement the broad range of translations we requested was greatly appreciated.

Alex Lucchetti - Communications Officer – Plant Health Australia

From day one, I felt confident that Aaron and Shannon from Ravel were the brand strategy specialists I needed to grow Boutiques Australia. The strategy they delivered was thorough and detailed but above all else, it provided actionable opportunities for growth and everything I needed to keep my brand messaging consistent. The best business decision I’ve made so far has been engaging with Ravel for the strategic direction and all aspects of my digital marketing.

John Kohne - Founder - Boutiques Australia