SM Jaleel & Company Ltd is a producer of non-alcoholic beverages across multiple brands whose market is English-speaking Caribbean countries. They own and operate the premium fruit juice brand ‘Fruta’ since its inception in 1983.
The Challenge
Fruta underwent a minor rebranding initiative in 2024, featuring new product sizes and a revision on logo and overall brand direction. Ravel was engaged to help create an engaging and highly adaptable campaign to promote the new product range in 2025 as the new sizes began to roll out across markets.
Ravel's Solution
Under our creative lead Jay’s direction, our animation team, developed a suite of creative, including product hype trailers, post-production services for film, and conceptualised physical retail executions, with support from Ravel’s design team.
