People want to learn and be engaged by everything they scroll through and cutting through the noise is only half of it, the other half is holding their attention long enough to make an impression.
Content marketing plays a big role in the way someone feels about your business; it's basically your online salesperson whether you like it or not. The best part about that is you have the power to control the channel, tone, medium, and most importantly, the overall message. Imagine having an audience that actually looked forward to receiving your business updates, blogs, and articles and even shared it with their colleagues!
We focus on content marketing that builds relationships, informs, challenges, and empathises with your audience. The goal of any piece of content is to attract your particular type of person who goes to your business website or social media and sees your brand as a 'hub' of resources that provides legitimate value.
Built on the framework of your brand and marketing strategy, content marketing is born. At Ravel, while we typically have great ideas on days ending in 'y', we also love to plan; because without it, there is no way to measure success.
The work of our in-house copywriters and designers is to develop a content marketing strategy that establishes your brand as an authority, and as a business that has its customers best interests at heart. By continuously building trust and elevating your brand, your B2C relationships only strengthen which, you guessed it, means repeat customers who trust you.
The team at Ravel were wonderful to work with. They provided an excellent service when creating our animated video and kept in regular communication to ensure we knew the status of our project at all times. We are thrilled with the end result and would recommend Ravel to anyone after a high quality animation.
In my role with UnitingCare Queensland I have worked with Ravel on multiple video, photography and design projects. The team are very professional, creative, trustworthy and most of all incredibly driven to get the best results. The quality of their work is amazing and it is a real pleasure to work with them.
Ravel have a passion and talent for their industry that really sets them apart from their competition. As a client, I want to work with a creative agency that isn’t afraid to be creative, Ravel will challenge my thinking and suggest ways to improve the project. Ravel consistently deliver a fantastic result, on time and within budget, and I can’t recommend them highly enough!
SLa have been working with the team at Ravel over the last couple of months to update our existing tired and troublesome website. We look forward to continue working with the Ravel team with our website maintenance and would highly recommend their services. From start to end, Ravel have been wonderful to work with! A big thank you from the SLa team!
Working in a very busy marketing team we’re constantly demanding high-quality, creative, unique work. Ravel not only provide this, they also offer a superior level of account management so we’re never left wondering where something is. I’d highly recommend getting Ravel to work on any of your creative, digital, video and marketing work.
The Ravel team were great to work with both creatively and practically. Their commitment to quality, clear communications and creative insights helped bring our project to life, and their effort to source and implement the broad range of translations we requested was greatly appreciated.
From day one, I felt confident that Aaron and Shannon from Ravel were the brand strategy specialists I needed to grow Boutiques Australia. The strategy they delivered was thorough and detailed but above all else, it provided actionable opportunities for growth and everything I needed to keep my brand messaging consistent. The best business decision I’ve made so far has been engaging with Ravel for the strategic direction and all aspects of my digital marketing.