Our team spent extensive one on one time with our client to first understand the company and the platform, including its capabilities and functionality. In collaboration with our contacts, a script was drafted followed by storyboards and style frames, before proceeding with animation production. The final video has a clean, simple on-brand style, which had a two-fold benefit; the first was to keep the customer experience feel effortless and simple as possible, and it helped future-proof adaptations of the video for new global markets.
