Ravel was thrilled to collaborate with the international Digicel team on the production of the Digicel Christmas campaign, which aired across the Caribbean during the month of December 2022. The campaign was filmed and photographed entirely in Australia and our editing team produced nearly 100 variations of the campaign for both television and digital outlets. These variations included different languages and graphics tailored to different markets.
The production of the campaign required a significant effort from our team, as well as coordination with the Digicel team. Our team had to navigate the unique challenges of producing a campaign that would be distributed across a diverse set of markets and cultures. The ability to tailor the campaign to specific markets and languages was a crucial aspect of the campaign's success.
The final product was a testament to the hard work and dedication of everyone involved. The campaign received positive feedback from the Digicel team and was well-received by audiences in the Caribbean. It was a true honour for us at Ravel to have the opportunity to work on such an important project and we are proud of the results achieved by the team.