Animation

City of Gold Coast

Green Lid Bins

The Client

City of Gold Coast approached Ravel to develop a series of animated explainer videos to promote the green-lid bin program, where every resident in the Gold Coast region would receive a green-lid bin for organic waste.

The Challenge

The messaging around the green-lid bin launch was multifaceted, including what they were, why they were included, environmental benefits, and how waste collection would be affected by its inclusion. Client wanted the videos to build anticipation and excitement of the green-lid bin’s arrival to Gold Coast residents.

Ravel's Solution

Ravel developed four long-form videos using a cute, “boppy” animation style. Art direction for the video embraced bright colours and soft, rounded shape language. Playful squash-and-stretch was used generously to bring a sense of joy to the animation and plays on the thought of Gold Coast residents excitedly waiting for the arrival of their new bin.