Brand strategy and redesign

Infinity Holidays

The Client

Part of Flight Centre Travel Group, Infinity Holidays supports the needs of the global travel trade marketplace, with an exclusive focus on supporting travel businesses outside of the Flight Centre Travel Group network. The brand's expansive global offering includes seamless online booking platforms (Helio, Softrip and Onboard), an expert sales team, 24/7/365 support, an API link, and branded packages.

The Challenge

In a bold move, Flight Centre Travel Group re-launched a retired brand ‘Infinity’ in a merger with GOGO Vacations (US) and The Travel Junction (global). The decision came as the brand continues to evolve into a full-service wholesale travel brand.  

The global wholesale businesses and teams within Flight Centre Travel Group became one cohesive business, forming one of the world’s largest wholesale travel supply solutions. Ravel was brought on board to unify the globally disparate brands with one consistent brand position and visual identity. 

Ravel's Solution

The vision for the new brand has simplicity at its heart—echoed in the minimalist design, digital first colours, big-picture imagery outlined in the brands’ shared guidelines. The new logo is sharp, contemporary and bold, featuring two linked circles that represent their unbreakable bond with the travel trade and partners. And of course, it’s also a wink to the Infinity legacy. 

Refined and unified, the refreshed branding and guidelines will help Infinity take centre stage as an innovator and leader. During the re-launch, this new brand identity was executed