Animation

PHN Gold Coast

Influenza Booster

The Client

Gold Coast Primary Health Network (GCPHN) is an independent, not-for-profit organisation, funded by the Australian Government's Department of Health and Aged Care. Their commitment to building a healthy, connected, and resilient community often means using visual creative to communicate important messages to the general public.

The Challenge

Winter 2024 in Queensland came with several new strains of Influenza, with concerns a mass outbreak could happen across the region. GCPHN approached Ravel to develop a new 30 second cinema commercial to remind people in the region to protect themselves by receiving a free inoculation.

Ravel's Solution

The previous video Ravel developed for GCPH video ‘Childhood Immunisation’ used an animation style reminiscent of children’s books. Target audience for this video was people aged between 25-60, so a more mature, hand-drawn illustration style was used, with character archetypes reflecting the diverse Gold Coast community. Messaging was framed around the idea that getting an influenza jab takes no time at all and is entirely free.