Brand Design Project


The Institute of Childhood Wellness, IOCW, tasked Ravel to refresh their brand by re-designing their logo and brand assets. The client requested that the design reflect the values of togetherness of the family, care and connectivity, while also presenting neurodiversity. The final brand design features soft, flowing forms that visually cradle a stylised child figure, also giving the appearance of a family unit. The blue and teal colour scheme communicates rust, creativity, and wisdom