Case Study

Nuflow Website Development

The Client

Nuflow is an Australian Pipe Relining service providing solutions to Residential and Commercial clients. Their service covers Australia, New Zealand and parts of Asia. The business operates a Franchise model across Australia, managed by Nuflow Head Office on the Gold Coast.

The main point of difference between Nuflow and their competitors is that they have patented relining technology which allows them to repair a range of pipes without the need to dig up ground or disturb buildings.

Nuflow and Ravel have been working together on an ongoing basis since March 2018.

The Challenge

Nuflow had recently rebuilt their website with another Digital Agency but weren’t happy with the result. They also engaged other agencies for SEO and PPC Management but weren’t seeing the conversions they required.

Nuflow were looking for an agency to manage all of their requirements in one place including; creating a brand style guide for the Nuflow brand, redesign the website to be consistent and improve performance, provide Copywriting for website and social content, manage their National SEO, PPC Advertising and Social Media, graphic design for print and digital, video production for web videos and TVC as well as photography.

Ravel's Solution

All of the services that Nuflow were looking for Ravel’s in-house team of creatives can provide.

Ravel initially developed a Brand Style Guide for Nuflow and rolled out a consistent design for all of their collateral across digital and print. Photography and Video shoots followed to capture stills for the website and use in brochures and other marketing collateral, as well as video for the website, TVCs and Social Media.

As Nuflow had only just paid for a new Wordpress website, Ravel’s designers and developers reverse engineered it to amend the design to make it consistent with the brand guidelines, as well as focussed on speed and performance upgrades to improve user experience as well as on-site SEO.

Ravel also provided ongoing Search Engine Optimisation which included both on-site technical and content creation and off-site strategies. Our Digital team also managed Google Ads and Facebook Advertising as well as Social Media Postings.

Due to the successful results Nationally, Ravel were engaged to provide digital services to the fleet of Nuflow Franchisees across Australia.


Website Performance Rating Score went from 61% to 94%.

Search Engine Optimisation (initial 12 months):

  • Start: 55 ranking keywords vs after 12 months - 940 ranking keywords
  • Start: 3 keywords in Top 3 results vs after 12 months - 61 keywords in Top 3 results
  • 617% increase in organic website sessions
  • 345% increase in Goal completions from organic traffic

Website load time went from 8.2 seconds to 0.9 seconds an 89% increase in website speed.

Google Ads Management:

  • 190% increase in Conversions
  • 362% increase in Impressions
  • 37% decrease in average cost of each click

Client Feedback

I highly recommend Ravel as a creative agency. They have provided us with exceptional service levels, delivering campaigns promptly and with such brilliant creativity and design. They have worked effortlessly together with us to understand our requirements and needs

Jackie Perris – Marketing Manager - Nuflow