Animation

PURGE

Brand Launch Video

The Client

Purge is an upcoming men’s hygiene product range, launching with a line of soap products. The brand is designed to appeal to young men who identify as non-conformist, alternative and rebellious. 

The Challenge

Purge wanted an animated launch video that embraced the attitudes, imagery and energy of popular adult animated TV series, common entertainment watched by their target audience … so we did just that! 

Ravel's Solution

Needless to say, our animation team had a whole lot of fun with this project! From conceptualisation of the ‘Purge Lord’ to scripting, storyboarding and animation, Ravel’s team provided Purge a complete animation production service, including outputs for socials. 

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