Animation

PURGE

Brand Launch Video

Demonic character Purge Lord presenting mens soap product in dark fantasy commercial animation project

The Client

Purge is an upcoming hygiene product range, launching with a line of fine soap products. The brand was initially designed to appeal to young men who identified as non-conformist, alternative and rebellious. 

The Challenge

Purge approached Ravel wanting a fully animated launch video with the cel-shaded aesthetics and satirical edge of today's popular adult animated TV series. It needed to appeal to the kind of young, masculine audience that obsess over content with kinetic pacing and stylised artwork.

Ravel's Solution

From the initial character concept art of the ‘Purge Lord’ through to scriptwriting, storyboard development, keyframe animation and final composite rendering, Ravel's team delivered a full-service animation production pipeline for Purge - including optimised cut-downs and reformatted exports for social media platforms.

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