The campaign graphics were created in-house with 3D software (3DS Max), allowing the animation team to fit and pose the skeletons within the dimensions of the advertisement, and to create a completely unique and flexible campaign for our client.
The deliverables included graphic design for bus wraps, bus shelters, digital billboards, car wraps, other outdoor signage and advertising, letterbox drops and radio ads running across the Gold Coast region for 6 months.
Due to the success of the campaign Ravel has continued to work closely with Queensland X-Ray to create their in-house collateral, patient videos and animations, recruitment material, social media graphics, waiting room magazines and all material distributed within the practices.
