Case Study

Revolvashade

The Client

Revolvashade has been crafting cantilever outdoor umbrellas for 30 years, known for innovative design and top-quality standards. What began as a personal project grew into a brand focused on enhancing functionality and aesthetics with industry-first features like tilt functions and height adjustability. Over the past year, they’ve invested in refining every aspect of the business—from customer service to production, lead times, and after-sales care.

The Challenge

The client had been investing in various paid advertising platforms but was not seeing the desired return on investment. Instead, they had underperforming campaigns with high costs and low conversion rates. To turn things around, Ravel recommended an audit and comprehensive strategy to optimise their campaigns and better connect with their target audience.

Ravel's Solution

Optimised landing page creation
To ensure that paid ad traffic converted effectively, we developed a highly optimised landing page with a clear call to action. It showcased engaging image carousels for each product, highlighting starting prices and providing essential information visitors needed to make a quote enquiry without leaving the page.
Comprehensive paid advertising audit
We conducted a thorough audit across all paid platforms, including Google Ads and Meta. This involved analysing existing campaigns, identifying performance gaps, and proposing strategic changes. Our audit highlighted opportunities for improvement in targeting, bidding strategies, keywords, and ad placements.
Premium creative ad assets design
Understanding the importance of visual appeal for the desired target customer, we designed premium ad assets tailored for Meta. This included carousel, static, and video ads that effectively showcased the product's premium nature.

Results

Google Search Advertising

24.32%

MoM increase in residential conversions with a 19.39% decrease in cost/conversion.

142.86%

MoM increase in commercial conversions with a 59.35% decrease in cost/conversion.

Meta Advertising (Facebook & Instagram)

5.4%

landing page conversion rate by EoM (significantly higher than the average of 2% for premium e-commerce products).

81%

of Meta leads in September came from our video creative that emphasises the premium product quality through captivating footage and strong CVPs.

62.41%

decrease in the cost per residential lead with an overall 814.29% increase in leads compared to a similar campaign that was launched by a previous agency.

The work

Client Feedback

The DDMRB recently engaged Ravel to put together television advertising and social media posts to promote that the keeping of rabbits was illegal in Qld and pointing out the damage that rabbits do to the environment. The Board found Ravel to be very professional in their approach and the finished product was innovative and edgy, resulting in a light-hearted approach to highlight a serious ecological issue. The Board has received much favourable comment so far, and we hope to work with them again in the future, should the opportunity arise.

Ian Stevenson – CEO – Darling Downs – Moreton Rabbit Board

Let's start your journey

P. 1300 867 678
E. hello@ravel.com.au

BRISBANE

75 Hope Street
South Brisbane QLD 4101

GOLD COAST

5/99 West Burleigh Road
Burleigh Waters QLD 4220

Revolvashade

The Client

The Challenge

Ravel's Solution

Results

24.32%

142.86%

5.4%

81%

62.41%

The work

Client Feedback

Let's start your journey

P. 1300 867 678
E. hello@ravel.com.au

BRISBANE

GOLD COAST

AUCKLAND

1/161 Karangahape Road
Auckland CBD 1010

Revolvashade

The Client

The Challenge

Ravel's Solution

Results

24.32%

142.86%

5.4%

81%

62.41%

The work

Client Feedback

Let's start your journey

P. 1300 867 678 E. hello@ravel.com.au

BRISBANE

GOLD COAST

AUCKLAND

1/161 Karangahape Road Auckland CBD 1010

P. 1300 867 678
E. hello@ravel.com.au

1/161 Karangahape Road
Auckland CBD 1010