Ravel was engaged by Toto to produce media content for Riverbend Villages and Resorts, a collection of over 50’s lifestyle communities located Australia wide.
All photography conveyed a luxurious and carefree lifestyle, aligning with the target audience to assist in driving sales. Multiple formats were considered that dictated our framing, including web, billboard and portrait orientations. Over the 2-day shoot, we chased the light from sunrise to sunset, laying low in both sand and water to get the best angles to create a truly immersive set of images.
We also filmed motion during the 2 days, creating assets for TV, YouTube and other digital platforms.