Animation

FRUTA

Product Relaunch

The Client

SM Jaleel & Company Ltd is one of the largest producers of non-alcoholic drinks in the English-speaking Caribbean. The family-owned company is recognised as a major non-oil exporter and a significant contributor to the Trinidad and Tobago economy, producing quality and innovative beverage solutions for global markets. One of their most popular products is the premium fruit juice brand Fruta, which the company has owned and produced since its launch in 1983

The Challenge

Fruta underwent a minor brand refresh in 2024, introducing new product sizes alongside an updated logo and a refined brand direction. SM Jaleel approached Ravel to create an engaging and highly adaptable campaign to support the rollout across markets in 2025. The campaign needed to spotlight the new product branding and sizes in high-quality 3D visualisation, with supporting motion graphics that would capture the attention of both long-standing and new customers.

Ravel's Solution

Under the direction of our creative lead, Ravel's animation team developed a comprehensive suite of brand creative and animated content, including high-energy product hype trailers and post-production services for film. Ravel also conceptualised physical retail activations, with support from the design team. The result was a stand-out campaign tied together by dynamic visuals, tailored video content, and absolutely juicy products.