Animation

Social Tap

Unwrap the adventure

The Client

Marketing and Creative agency Social Tap, on behalf of the Yowie Group, approached Ravel to develop a high-end mixed media promotional video for the Yowie brand’s relaunch in the United States.

The Challenge

The biggest challenge faced was adapting the iconic Yowie characters to look appropriate for live-action footage. Boof was the star of the commercial and underwent a considerable redesign phase that lasted through pre-production and filming. Typical challenges of mixing animation with live action arose during production, but the results happily speak for themselves!

Ravel's Solution

Given the unique appearance of Boof, balancing realism with approachable cartoony aesthetics was a delicate balancing act. After several revisions, Boof’s final design was landed upon. The results were so successful, the Yowie Group requested the entire cast be updated, and will now be used as the cast’s appearance for the Yowie brand moving forward.